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Small is Beautiful | Jenny Kee

2021   |   Visual Identity, Publication Design, Custom Typography

A proposed identity for an exhibition within the State Library of Victoria, based on Jenny Kee. The name of the exhibition, ‘Small is beautiful’ is based on the idea that Jenny would rather produce a couple of works on silk a year, with each piece having at least 12 paintings in them, rather than creating an empire with many collections.

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Creativity, playfullness &
bold energy

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The identity as a whole aims to capture Jenny’s creativity, playfulness and bold energy,
with the use of layered imagery and a custom all-caps typeface. The identity also includes an exhibition catalogue, a wayfinding system with artwork didactics, as well as a teaser video.

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