From Our Travels
Client: Early Settler | 2023 | Campaign Concepts, Art Direction, Publication, Digital Design, Custom Typography
The primary objective of the ‘From Our Travels’ product launch is to spotlight a remarkable collection of artisanal homewares and furnishings. This collection often made from reclaimed materials embodies the essence of its skilled craftsmen, it’s locale, and rich history. Our mission is to position this collection as a treasure trove of rare finds, items of wonder and special pieces that take pride of place in your home. By showcasing these one-of-a-kind pieces, we aim to elevate our brand and generate high demand, urging customers to act swiftly before missing out on these unique offerings.
A treasure trove
of rare finds
Our creative journey began with a unique challenge - seamlessly integrating the Early Settler moods into our visual narrative. This was our maiden voyage into incorporating these moods, and it was paramount that our photography echoed their essence. To achieve this, we meticulously curated every element, from flooring and wall colours to set design and accompanying products.
Photography by Matthew McKay
Styling by Heather Nette King
It was imperative to craft a cohesive and captivating narrative around the ‘From Our Travels’ collection across our digital platforms, spanning from paid advertising to our organic Instagram. This strategic blend seamlessly infused the captivating aesthetic and vibrant energy of the new collection into our digital presence.
