Melbourne Cinemateque

A proposed identity for the 2022 season of Melbourne Cinémathèque, a membership-driven organisation that aims to present films in the way in which they would have originally been screened. This concept aims to delve into how art-house films showcase realistic aspects of life, rather than idealised fantasies. All mark making is created using a dollar coin, to represent how art-house film is made for reasons other than a commercial profit, and they rarely obtain the financial backing that would permit large production budgets.