Greyhound Rescue

Every aspect of the revitalised brand identity for NFP organisation Greyhound Rescue, has been informed by the company’s values. The design incorporates a colour palette that is mature, yet still playful and fun. It is paired with a condensed primary typeface that mimics the slender and unique physique of greyhounds. The new identity includes a brand guidelines document, as well as collateral for a campaign promoting the company’s corporate programs. It consists of a combined poster and flyer, and postcards for volunteers to hand out to local businesses, as well as a targeted social media campaign.